Ashley Deaton

Ashley Deaton is an experienced dancer, choreographer, coach and director. She was an original member of Louisiana State University’s Tiger Girls dance team winning a national championship with the team in 1999. Her experience and skill set eventually brought her to the New Orleans Hornets in 2002 where she joined the organization as a dancer, choreographer and coach for the professional dance team, the Honeybees. She eventually evolved into the role of Senior Director of Entertainment Teams for both the New Orleans Saints and Pelicans.

As a leader in the field of professional sports entertainment for over 19 years, she had the unique opportunity to coach thousands of dancers during an especially important time in their lives. Her love for mentoring these young people, coupled with her advocacy for personal development, spiritual growth, and mental health & wellness, lead her to take her coaching skills to a more purposeful place as a Life & Wellness Coach. As a coach, she is committed to helping her clients reach their highest potential through mindset work, habit change, spiritual development, accountability, loving support and encouragement.

As a way to perfectly merge her passions for dance and coaching, she founded Soul Werk, LLC in early 2021. Ashley works with 3 distinct groups - women ready to write their next chapter, performance athletes who have the talent but need the mindset to match, and teams ready to build a team culture that actually wins. Her ultimate goal is to empower all of her clients to more joyfully and confidently share their unique gifts & talents with the world for a life lived FULL OUT.